MadMen-utiae

It was cool that the season premiere of MadMen referenced Stan Freburg’s John and Marsha routine during a scene with Peggy and her new assistant. The John and Marsha record came out in the 1950's so I wonder why it was being thrown around between Peggy and her assistant. Maybe they were bringing up things from their childhoods, they seem to be of the same age. John and Marsha was often played on KOOP's The Lounge Show and I know I have the record somewhere in my collection. I love Stan Freburg, my brother and I used to love listening to, St George And The Dragonet and Little Blue Ridinghood when we were kids.

Don Draper is becoming darker and darker. He now slips away into his gloomy, cavelike apartment after dating prim blonds. Now that he no longer has Betty to cheat on and can date anyone he wants, he still attempts to recreate the same dynamic he had when married. We find the "brunette in his life" is a prostitute who seems to make routine visits.

While his behavior with  Jantzen can be seen as tough and taking control of things in his own company, I couldn't help but feel the opposite. He is not quite 100%. He screwed up the interview and lost a big money client, that is so Dick Whitman. Ending with Tobacco Road (love that song) evokes the harsh world of Dick Whitman that Don Draper has long tried to keep hidden. That last interview with the Wall Street Journal could be a really powerful self-made-man story if only Don Draper could tell it from the very beginning. When will he be able to?

Betty is like a little girl playing with a doll house, but it's not her house.  She tries to control her children and even Henry in this game of happy suburban family, trying to make everything fit and look perfect. New husband, Henry, asks her if he should "stay or go" when Don shows up. He then defends her when his mother calls it like she sees it,"She's a silly woman". Does he really want to be sleeping in Don's old room? When Don appears to remind Betty she needs to leave she acts like a child. Henry seems to run cold when Betty plays mom.

Betty is now sporting the more matriarchal fashions of the times. At least in this first episode of season 4.
I couldn't help but the notice Joan's dress was a tad above the knee and not at the knee. With the introduction of Twiggy, mini skirts and Vidal Sassoon's boy hair cuts on the horizon, I wonder where Joan find herself, fashion wise, should this season speed into the mid 60's. I hope it doesn't.

Peggy is still learning. Last season, while pitching ideas for telegrams and why they are important she delivers a slogan to Don who then points on it's just a slogan, not a good idea. In the season premier we hear her remind herself and learning the difference between a slogan and a good idea. It is these details that I love so much and the consistency in the writing that makes watching MadMen on Sunday evenings a ritual and not just a show.

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